SENIOR PRODUCT MANAGER · 10+ YEARS · BOGOTÁ / REMOTE
Luis Fernando Pabón Product Manager who ships things.
▸ Delivered 50+ features across 4 Scrum teams at Visp (Jul 2026)
▸ Shipped Elektra mobile MVP — 900+ wireframes in 7 sprints
▸ Agile-coached 1,000+ employees at Ecopetrol
▸ PM across fintech · telco · retail · education at WPP / The Cocktail
Currently Product Delivery Manager at Visp (ISP SaaS, Oregon). Open to Senior PM, Product Lead and Delivery Manager roles globally.
LUIS FERNANDO PABÓN
Senior PM · 10+ yrs
OPEN TO ROLES
50+features shipped at Visp
1K+employees Agile-coached
7sprints · Elektra MVP
10+years in product
4industries · WPP
FLAGSHIP WORK
Two projects that define how I work
50+ FEATURES · 4 SCRUM TEAMS · VISP
Visp — ISP SaaS · Oregon, US · 2025–Present
CONTEXT
Visp is a SaaS platform serving independent internet service providers across North America. Feature requests came in from multiple client channels with no structured prioritization or delivery process.
WHAT I DID
Built and own the end-to-end delivery system: intake, discovery, requirements, UX review, dev handoff, QA and early-life support across 4 simultaneous Scrum teams in a fully remote environment.
50+ features shippedacross 4 Scrum teams · as of July 2026
SAAS · ISP · AGILE · REMOTE
FULL MOBILE MVP · 900+ SCREENS · 3 MONTHS
The Cocktail / WPP · Elektra · Mexico · 2020–24
CONTEXT
Elektra, one of Mexico's largest retail chains, needed a full iOS and Android app rebuild covering 20+ product sections under aggressive deadline pressure.
WHAT I DID
Led end-to-end PM: discovery, prioritization, 900+ wireframes, 500+ interface screens, design-to-dev handoff, and sprint delivery across a cross-functional squad.
Shipped on time · 7 sprints · 0 scope creep900+ wireframes · 500+ screens
RETAIL · MOBILE · AGILE
EARLIER WORK
More from the track record
Ecopetrol · 2020–24
AGILE AT SCALE · 1,000+ TRAINED
The Cocktail / WPP · Enterprise
Designed and delivered Agile coaching program for Ecopetrol's enterprise transformation. Workshops, PM coaching, and embedded practices company-wide.
ENTERPRISE · COACHING
Cafam · 2020–24
SAAS · 4 MODELS · 1 PLATFORM
The Cocktail / WPP · Colombia
PO for unifying healthcare, tourism, education and entertainment into a single SaaS platform. Aligned 4 business verticals on shared delivery milestones.
SAAS · MULTI-VERTICAL
ETB · 2020–24
ISP COMMERCIAL WEB · CONVERSION
The Cocktail / WPP · Colombia
Led Agile squads redesigning ETB's sales funnel. User research, analytics, Figma flows tied to conversion KPIs.
TELCO · CRO
WHAT I DO
Product Management · Strategy · Delivery
[01]
PRODUCT STRATEGY
I define vision, goals and roadmaps aligned to business outcomes — translating stakeholder needs into clear product direction across B2B and B2C, from fintech to enterprise SaaS.
STRATEGY · ROADMAP
[02]
BACKLOG & PRIORITIZATION
I cut through noise to prioritize what actually moves the needle. RICE, MoSCoW, impact mapping — keeping teams focused on what matters and saying no to what doesn't.
BACKLOG · PRIORITIZATION
[03]
DISCOVERY & RESEARCH
User interviews, market research, UX testing — I surface insights that drive real decisions. Led discovery across fintech, telco, retail, education and enterprise SaaS.
RESEARCH · UX · DISCOVERY
[04]
AGILE DELIVERY
End-to-end delivery across cross-functional teams. Sprint planning, backlog grooming, stakeholder alignment, and shipping. Trained 1,000+ employees in Agile methodology.
AGILE · SCRUM · DELIVERY
[05]
STAKEHOLDER MANAGEMENT
I align business, design, and engineering around shared goals. From C-suite to developers — managing expectations, navigating priorities, keeping teams moving forward.
STAKEHOLDERS · ALIGNMENT
[06]
PLG & AI-NATIVE PRODUCT
Growth loops where the product sells itself. I also use AI tools daily — PRDs, research synthesis, and rapid prototyping — cutting time-to-first-draft significantly.
PLG · AI · GROWTH
PLG FRAMEWORK
One engine I apply to every product
01
ACQUIRE
Freemium, free trials, shareable outputs — users find the product through the product.
02
ACTIVATE
AHA moment in minutes. Onboarding drives real value fast — not after a week of training.
03
RETAIN
The product builds habit. Users return because they need to.
04
REVENUE
Feature gating, not sales pressure. Conversion when users already feel the value.
05
REFER
The product is better shared. Users bring more users. The loop closes itself.
▶▼◀◀▲
ACQUIREfreemium
ACTIVATEAHA
RETAINhabit
REVENUEupgrade
REFERviral
GROWTHLOOP
SELF-FUELING ENGINE
WHY I'M DIFFERENT
What you won't find on most PM CVs
CROSS-INDUSTRY RANGE
Fintech, ISP/telco, retail, education and enterprise. Not locked in one vertical — I bring patterns from adjacent industries that most PMs never see.
BILINGUAL · 3 MARKETS
Shipped products in Colombia, Spain, Mexico and the US. Fluent English and Spanish, working French. I navigate LATAM and North American markets natively.
RESEARCH TO DELIVERY
Background in UX Research evolved into full PM and delivery leadership. I understand discovery deeply — and I ship. Both sides, not just one.
AI IN THE WORKFLOW
I use generative AI tools daily for PRDs, research synthesis, and rapid prototyping — cutting time-to-first-draft significantly. This portfolio was built using AI as a collaborator.
ABOUT ME
10 years of shipping. Still learning fast.
I'm a Senior Product Manager from Bogotá with 10+ years shipping digital products across four industries and three countries. I've worked inside WPP/The Cocktail, delivered SaaS for the ISP industry, and led product across fintech, telco, retail, and education.
My focus is on the full product lifecycle: discovery, prioritization, delivery, and iteration. I combine a structured product approach with strong stakeholder management and a genuine interest in understanding what users actually need — not just what they say they want.
I integrate generative AI tools into my daily workflow — for PRDs, research synthesis, rapid prototyping, and documentation — making me faster at every stage without sacrificing quality.
Currently open to Senior PM, Product Lead, and Delivery Manager roles. Bogotá-based, available remotely for North America and European timezones.
Bogotá / RemoteNorth America · LATAM · EuropeEN · ES · FR (working)portfolio.abitof.me
SKILLS
What I can do for you
Product Strategy
EXPERT
Agile / Scrum
EXPERT
Prioritization
EXPERT
Stakeholder Mgmt
ADVANCED
Discovery
ADVANCED
PLG Strategy
ADVANCED
Product Analytics
STRONG
AI Tooling
STRONG
UX Research
STRONG
EXPERIENCE
The track record
2025–NOWRemote · Oregon US
PRODUCT DELIVERY MANAGER
Visp — ISP SaaS
Owning end-to-end feature delivery for a SaaS platform serving internet service providers. Running intake, discovery, requirements, UX review, dev handoff, QA and early-life support across 4 simultaneous Scrum teams.
▸ 50+ features shipped across 4 Scrum teams as of July 2026
2020–2024Spain · Colombia · Mexico
PM & PRODUCT OWNER
The Cocktail / WPP
PM across fintech, telco, retail and education inside one of the world's largest creative networks.
▸ Elektra: 900+ wireframes, 500+ screens, shipped in 7 sprints
▸ Ecopetrol: Agile-coached 1,000+ employees
▸ Cafam: SaaS integrating 4 business models into one platform
2019–2020Canada
CO-FOUNDER & PM
PixelFabric — AR Startup
Built an award-winning augmented reality app for custom T-shirt design from zero to launch at UBC Centre for Digital Media.
▸ Award-winning at Centre for Digital Media, UBC
2016–2018Colombia
UX RESEARCHER → PROXY PM
Banco de Bogotá
Ran user testing and market research for the bank's fintech product initiatives. Acted as Proxy PM between internal stakeholders and external development providers.
2015–2016Colombia
ASSOCIATE PM
Experian — Midatacrédito
Started as a marketing intern. Built a freemium strategy targeting users without credit scores — a segment the product was ignoring entirely.
▸ 50K → 150K monthly subscribers in under a year
EDUCATION
Master of Digital Media — UBC / Centre for Digital Media · Canada 2018–2020 B. Business Management, Minor Psychology — Universidad de los Andes · Colombia 2010–2016 Exchange Business/Marketing — Aston University · UK 2014
TOOLS
Jira · Confluence · Azure DevOps · Figma · Miro · Tableau · Power BI · Google Analytics · Generative AI (daily)
CASE STUDIES
Six projects. Context · Problem · Result.
CASE 01 · Visp · 2025–Present · ★ CURRENT
ISP SAAS — 50+ FEATURES · 4 SCRUM TEAMS
CONTEXT
Visp is a SaaS platform serving ISPs across North America. Feature requests arrived from multiple client channels with no structured delivery process.
WHAT I DID
Built the end-to-end delivery system: structured intake, discovery, requirements, UX review, dev handoff, QA and early-life support across 4 simultaneous Scrum teams.
50+ features shipped across 4 Scrum teams · Jul 2026
CASE 02 · The Cocktail · Elektra · Mexico
MOBILE APP MVP · 900+ SCREENS · 3 MONTHS
CONTEXT
Elektra needed a full mobile app rebuild for iOS and Android — 20+ sections — under aggressive deadline pressure.
WHAT I DID
Led end-to-end PM: discovery, prioritization, 900+ wireframes, 500+ interface screens, across a cross-functional squad.
Shipped on time · 7 sprints · 0 scope creep
CASE 03 · The Cocktail · Ecopetrol
AGILE TRANSFORMATION · 1,000+ TRAINED
CONTEXT
Ecopetrol, Colombia's national oil company, was undergoing a major digital transformation with employees who had never worked in Agile.
WHAT I DID
Designed and delivered the Agile program: workshops, PM coaching, and embedded practices across product initiatives company-wide.
1,000+ employees trained
CASE 04 · The Cocktail · Cafam · Colombia
SAAS MULTI-MODEL — 4 VERTICALS, 1 PLATFORM
CONTEXT
Cafam runs healthcare, tourism, education and entertainment — four business models under one brand needing one unified SaaS platform.
WHAT I DID
PO: led cross-squad discovery, defined architecture decisions, aligned 4 business stakeholders on shared delivery milestones.
4 models · 1 platform · on schedule
CASE 05 · The Cocktail · ETB · Colombia
ISP COMMERCIAL WEB — CONVERSION FUNNEL
CONTEXT
ETB was losing potential customers on their commercial website — the sales funnel didn't map to how users actually bought internet plans.
WHAT I DID
Led Agile squads through user research, funnel analysis (Google Analytics), UX flow redesign in Figma, iterative delivery tied to conversion KPIs.
Full funnel redesign · conversion improvement
CASE 06 · Experian · 2015–16 · Earlier career
FINTECH GROWTH — MIDATACRÉDITO
CONTEXT
Colombia's only personal finance platform. Growth had plateaued because sign-up required a credit score — blocking millions of potential users.
WHAT I DID
Redesigned the acquisition model: freemium tier for unscored users, B2B partnerships, lead gen strategy backed by UK sponsor funding.
50K → 150K monthly subscribers
THE FRAMEWORK
Product-Led Growth: the product sells itself
PLG is a go-to-market strategy where the product is the primary driver of acquisition, activation, retention, and expansion. Slack, Figma, Notion and Dropbox all got here without a traditional sales team.
✗ SALES-LED GROWTH
✗High CAC — you pay for every user
✗Long cycles — demos, contracts, procurement
✗Value arrives weeks after signup
✗Growth depends on headcount
✓ PRODUCT-LED GROWTH
✓Low CAC — product acquires users
✓The product IS the demo
✓Habit-forming from day one
✓Scales without a sales army
THE TOOLKIT
Frameworks that make it work
[PLG-01]
NORTH STAR METRIC
One metric that captures the value delivered to users. Everything aligns to it. Slack: messages sent. Zoom: meeting minutes. I help teams find this number first.
STRATEGY
[PLG-02]
ACTIVATION MAPPING
Find the exact actions in the first 48h that predict 30-day retention. Build onboarding around those moments — cohort analysis, not gut feeling.
ANALYTICS
[PLG-03]
FREEMIUM ARCHITECTURE
What to gate and what to give free is a design decision. The free tier must deliver real value while creating natural urgency to upgrade.
MONETIZATION
[PLG-04]
VIRAL LOOP DESIGN
Figma is free to collaborate — that's a viral loop baked into the core. Design the product to be better when shared. Incentive is functionality, not cash.
GROWTH
[PLG-05]
PQL SCORING
Know when a free user is ready to buy based on product behavior — not whether they opened your email. PQLs convert 3x better than MQLs.
CONVERSION
[PLG-06]
AI-POWERED ONBOARDING
Generative AI can personalize onboarding paths in real time. Every user takes a different route to their AHA moment — the new frontier of PLG.
AI + PLG
THOUGHTS & IDEAS
Writing on product, leadership and craft
Click any post to read ▼
LEADERSHIP · Jan 2021
THE THREE PILLARS OF EFFECTIVE LEADERSHIP
▼
Leadership is one of the most challenging yet rewarding soft skills to develop. Real-world application is what truly refines it — requiring introspection, emotional intelligence, and continuous improvement.
1. COMMUNICATE CLEARLY
Effective communication is the foundation. Agile structures this with stand-ups, retrospectives, and sprint reviews. My preferred model is Radical Candor — challenging directly while caring personally.
2. MOTIVATE THE TEAM
"If you want to go fast, go alone. If you want to go far, go together." — Cory Booker
Great leadership fosters collaboration, trust, and accountability. Cultivate psychological safety where ideas and concerns can be shared openly.
3. DELIVER RESULTS
Leadership is ultimately about outcomes. Align on clear goals, adapt when plans change, maintain accountability without stifling creativity.
"To improve is to change; to be perfect is to change often." — Churchill
LEADERSHIP · TEAMS · COMMUNICATION
CREATIVITY · Jan 2021
ON FOSTERING CREATIVITY IN PRODUCT TEAMS
▼
Creativity integrates curiosity, flexibility, and design thinking to generate value from seemingly insignificant ideas. It thrives in environments that encourage diversity, open communication, and a culture of empathy.
HOW TO CULTIVATE IT
Foster genuine interest in the problem at hand
Ensure creative contributions are valued by leadership
Maintain childlike curiosity — approach problems with fresh eyes
Produce many ideas, then filter effectively
A worthwhile goal is to create something truly original that endures. That starts with making it safe to fail.
CREATIVITY · DESIGN THINKING · TEAMS
PRODUCT · Jan 2021
WHAT I LEARNED MANAGING PRODUCT ACROSS 4 INDUSTRIES
▼
From fintech to telco to retail and education, the pattern is always the same: align on clear goals, adapt when plans change, and maintain accountability without stifling creativity.
WHAT NEVER CHANGES
Prioritization is always hard and always necessary
Stakeholder alignment takes more time than you budget
The best discoveries come from talking to actual users
Agile is a culture first — ceremonies come second
PRODUCT MANAGEMENT · AGILE · LEADERSHIP
UX · Jan 2021
UX PRINCIPLES I APPLY TO EVERY PRODUCT
▼
UX design focuses on the feel of a product — ensuring interactions are intuitive, seamless, and meaningful. A product that users can't understand quickly is a product that fails, regardless of the engineering.
WHAT MAKES A PRODUCT WORK
Useful — Simple, easy to use, designed with familiarity in mind
Usable — Addressing a real need in the user's life
